Have you noticed?
Almost all the products, services, or ideas offered to us today look very much the same, one to the other. (Unfortunately, that may also apply to what we are offering.)
All of us salespersons have, for many years, been able to point out to our prospects the important differences in our offerings from that of our competitors.
Losing much of that differentiation suggests that we must rely, more than ever before, on our being the most professional and trustworthy salespersons our prospects are likely to meet.
Your investment in learning new and innovative approaches as you deal with prospects and others can help you reach that status.
Warren Buffett, perhaps the world’s most famous investor, has said,
           “The best investment you can make 
                  is an investment in yourself.”
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